IT departments have long been aware of the technical and business issues relating to Personal Storage Tables (backup files for old emails and other items). Invariably, apathy has led to their proliferation throughout the organisation.
Like many creative people, we in marketing often chaff against constraining rules and regulations. Our pursuit of contacts, leads, and opportunities can sometimes cause us to be somewhat cavalier
In the past few years the term dark data has been used more frequently, but what does it mean? Consulting and market research company Gartner Inc. describes dark data as